XR Brands has promoted sex educator Josh Ortiz to Director of Education and Outreach, a move that further strengthens the company's long-term investment in retailer-focused training, inclusivity, and sexual wellness education.

New Role for Josh Ortiz

Josh Ortiz, widely known as "The Dad Bod Dom," has been promoted to Director of Education & Outreach at XR Brands. Ortiz joined the company in 2018 and quickly became a cornerstone of its grassroots education efforts. His approachable teaching style, deep product expertise, and commitment to creating inclusive, shame-free learning environments have made him one of the most respected educators working in adult retail today.

In his new role, Ortiz will lead the development of a comprehensive retail education and certification program designed specifically for brick-and-mortar partners and their staff. The initiative will include structured certifications, in-person store visits, private trainings, and public classes – bringing XR Brands' education strategy directly to the sales floor.

Background and Experience

Ortiz has been a driving force behind XR Brands' education strategy since joining the company in 2018. His promotion reflects XR Brands' continued commitment to supporting brick-and-mortar retailers, which remain the backbone of the pleasure-product marketplace.

Ortiz is a highly decorated industry educator, earning the 2025 AVN "O" Award for Outstanding Sexual Wellness Advocate, among other honors. His work has been widely recognized for normalizing conversations around pleasure, championing inclusivity, and dismantling shame through education.

Industry Context

XR Brands is one of the adult industry's most influential pleasure-product manufacturers and distributors. The company consistently releases new and innovative adult products, including electrostimulators like the Master Series Elektra and ergonomic items like the Octo-Twist, indicating a strong emphasis on advanced, niche consumer experiences.

Recent launches such as the Hentai Fantasies stroker collection and K-Pop Idols love doll showcase the company's strategic move into diverse themes and cultural niches, offering multiple entry points for retail collaboration and targeted promotional campaigns. XR Brands leverages a modern tech stack, including PayPal, Venmo, and HTTP/3, highlighting their focus on streamlined e-commerce and online payment solutions.

Key Facts

  • XR Brands has promoted Josh Ortiz to Director of Education & Outreach.
  • Ortiz joined XR Brands in 2018 and quickly became a cornerstone of its grassroots education efforts.
  • The company is committed to supporting brick-and-mortar retailers through comprehensive retail education and certification programs.
  • XR Brands has released new and innovative adult products, including electrostimulators and ergonomic items.
  • Ortiz is a highly decorated industry educator, earning the 2025 AVN "O" Award for Outstanding Sexual Wellness Advocate.