CHATSWORTH, Calif. – AVN reports that Metro Interactive has been sold to Zeist Technologies (Z-Tech), an Amsterdam-based adult content provider headed by former Interclimax CEO Ben Jelloun.

In the article Jelloun told AVN the deal has been in the works since this summer. The acquisition includes Metro’s operations in Chatsworth, Calif., and worldwide distribution rights to the company’s extensive library of adult movies.

Z-Tech plans to change the company name to Metro Content, LLC to reflect a new business plan emphasizing internet and content sales. The new owners will continue with DVD distribution and video production at Metro ‘s Chatsworth headquarters.

Kenny Guarino said he was happy to turn over the company to Jelloun and was sure that he’ll take Metro to a whole new level with a global business plan to maximize revenues.

Jelloun brings 12 years of business experience in adult entertainment to the position, specializing in internet traffic generating techniques, and internet content sales through affiliates, and brand recognition via the internet.

According to Jelloun, all employees and management will stay in place, and the sales department will continue to be led by Russ Pascale.

Metro’s library includes Cal Vista, Video Team, Fusxion, Loaded Digital, and Toxxxic. The studio recently launched a gay line, Badlands Pictures.