Hot2Vote, a coalition of over 100 adult entertainers and creators, has launched a $100,000 advertising campaign in metro Atlanta to encourage voter registration. The initiative, which began on September 17, 2026, aims to reach between 400,000 and 450,000 people, primarily men, by October 4.

Campaign Details and Outreach

The campaign's central message, "The stars always check their status, and so should you," refers to voter registration status. This push follows the cancellation of nearly half a million inactive voter registrations in Georgia last year. Hot2Vote utilizes pin-up-style posters and targeted digital ads to direct Atlantans to hot2vote.org, where they can confirm their registration and address any issues before the November election.

The campaign is designed to engage individuals who may not respond to traditional political advertising. Its components include pin-up-style Public Service Announcement (PSA) posters displayed in Atlanta's nightclub districts. Digital display ads are geo-fenced to adult nightclubs across the city, ensuring patrons see them on their phones while inside. Additionally, voter-file-matched digital ads and pre-roll ads are running on adult sites throughout Georgia. Hot2Vote performers are also on the ground in Atlanta, distributing posters and QR codes that link to hot2vote.org.

Hazel Grace, an Atlanta-based performer and owner of InMelanin Productions, stated that her team would be visiting clubs around Atlanta to connect with the community and ensure everyone checks their voter registration status. She emphasized the importance of confirming one's presence on the voter rolls and verifying that registration has not been purged. Grace urged individuals who encounter Hot2Vote.org posters or performers not to delay in visiting the link, checking their status, and preparing their voice to be heard.

Casey Calvert, a Hot2Vote artists ambassador and award-winning adult actor, director, and producer, highlighted the ballot as the most effective protection available. Other Atlanta-based performers participating in the campaign include Kimmy Kimm and Holly Hendrix. Comedian Margaret Cho is also a celebrity supporter of the campaign.

Industry Participation and Broader Context

The Hot2Vote coalition includes a wide array of adult industry members. These individuals are Ashley Ace, Shawn Alff, Cleopatra Anath, Brittany Andrews, Nicole Aria, Zariah Aura, Allie Awesome, Bandit, Kit Barrus (Kit the Beefcake), Goddess Bats, Lilly Bell, Isa Bella, Violet Brandani, Casey Calvert, Kyaa Chimera, Channy Crossfire, Scarlett Cummings, Siri Dahl, Krystal Davis, Alt Dente, Cherie DeVille, Alana Evans, Myrtle Faust, Addis Fouché, Jenna Foxx, Ana Foxxx, Foxxy, Seth Gamble, Ghostie Ghoo, Hazel Grace, Pomma Granate, Summer Hart, Harley Haze, Jenna Haze, Holly Hendrix, Selena Ivy, Stassie Jones, Brittany Kade, Derek Kage, Katthekunt, Kimmy Kimm, Casey Kisses, Clara Kitty, Allie Eve Knox, Karla Lane, Lotus Lane, Kylie Le Beau, Mia Lee, Roxy Le Fox, Iris Leon, Zoë Ligon, Goddex Lilith, Sophia Locke, Lily Lou, Leana Lovings, Carrie Madsin, Michelle Masque, Beth McKenna, Miss Mei, Megan Mistakes, Micky Mod, Marie Monroe, Scarlette Moon, Gentle Mothh, Nade Nasty, Nikki Night, Kira Noir, King Noire, Nina Nova, Freya Parker, Nel Parker, Gray Perrier, Lauren Phillips, Little Puck, Siouxsie Q, Holly Randall, Electra Rayne, Liv Revamped, Rebel Rie, Liz River, London River, RubyLynne, Sean Saber, Sinn Sage, Layla Seductress, Savannah Sly, Pixie Smalls, Shelby Smallz, Monique Starr, Zoey Sterling, Jadynn Stone, Gigi Sweets, Vanniall, Michael Vegas, Leo Vice, Freya Von Doom, Codi Vore, Kasey Warner, Betty Woop, Suzanne Would, Maddie Wren and Nicky Zeal.

Hot2Vote is described as a leftist group by one report. The campaign is not the first instance of celebrities using sex appeal to encourage voter participation. The 2020 campaign, for example, featured celebrities sharing "thirst traps" to draw attention and direct people to register or vote.

Hot2Vote is one of several non-partisan groups, founded by sex workers, that have emerged in recent months to mobilize the sex worker vote. Another such group is Erotic Performers and Allies United (EPA United). Siouxsie Q, a co-founder of Hot2Vote, stated that she created a larger umbrella to demonstrate the community's power to shape history and influence elections. She has also partnered with Streamate, a webcam streaming service, to produce 'Voting 101' videos, aiming to leverage the extensive reach of cam girls and OnlyFans models, many of whom have millions of followers. Siouxsie Q believes that individuals in the adult industry and those who consume adult entertainment constitute a powerful voting bloc. Savannah Sly, a co-founder of EPA United, established her organization not only to inspire sex workers to vote but also to demonstrate their numbers to lawmakers. While the exact number of sex workers in America is unknown, estimates suggest around 2 million.

Key Facts

  • Hot2Vote launched a $100,000 voter registration campaign in metro Atlanta on September 17, 2026.
  • The campaign aims to reach 400,000 to 450,000 people, primarily men, by October 4.
  • The initiative encourages Atlantans to visit hot2vote.org to confirm their voter registration status following the cancellation of nearly half a million inactive registrations in Georgia.
  • Campaign tactics include pin-up-style posters, geo-fenced digital ads in adult nightclubs, voter-file-matched digital ads on adult sites, and in-person outreach by performers.
  • Over 100 adult entertainers and creators, including Hazel Grace, Kimmy Kimm, Holly Hendrix, and Casey Calvert, are participating.
  • Comedian Margaret Cho is a celebrity supporter of the campaign.