Hot2Vote, a coalition of over 100 adult entertainers and creators, launched a $100,000 advertising campaign in metro Atlanta on September 17, 2026, to promote voter registration. The campaign aims to reach between 400,000 and 450,000 people, primarily men, by October 4, ahead of the November 2026 midterm elections.

Campaign Overview and Objectives

The initiative follows the cancellation of nearly half a million inactive voter registrations in Georgia last year, including a purge of over 470,000 names from the state's voter rolls. The campaign's central message is "The stars always check their status, and so should you," referring to voter registration status. Hot2Vote utilizes pin-up-style posters and targeted digital ads to encourage Atlanta residents to visit hot2vote.org. On the website, individuals can confirm their registration and address any issues in time for the November election.

The campaign is a nonpartisan collaboration between Artists United for Change and the New Moon Network. Comedian Margaret Cho is among the celebrities supporting the voter registration campaign. Local performers Hazel Grace, Kimmy Kimm, and Holly Hendrix are also participating. Hot2Vote ambassador Casey Calvert stated that "The most effective protection any of us have is a ballot."

Hazel Grace, an Atlanta-based performer and owner of InMelanin Productions, stated that her team would be visiting clubs around Atlanta to connect with the community to ensure everyone checks their voter registration status. Grace emphasized the importance of confirming active voter registration and ensuring it has not been purged. She urged individuals who see Hot2Vote.org posters or performers out and about to visit the link, check their status, and prepare their voice to be heard.

Multi-Media Outreach Strategy

Hot2Vote's campaign is designed to engage individuals who may not respond to traditional political advertising. Its components include pin-up-style Public Service Announcement (PSA) posters displayed in Atlanta's nightclub districts. Digital display ads are geo-fenced to adult nightclubs across the city, ensuring patrons see them on their phones while inside. Additionally, voter-file-matched digital ads and pre-roll ads are running on adult sites throughout Georgia. Hot2Vote performers are also on the ground in Atlanta, distributing posters and QR codes that link to hot2vote.org.

The organization has released two SFW campaign videos on YouTube. One video features adult film actress Kimmy Kimm, a Georgia native, walking voters through the process of checking their voter registration status online. Kimm is known for titles such as “Unsavory Elements” and “Nothing She Won’t Stoop To.” Another video features Cherie DeVille and King Noire, also advising voters to "check their status" on the state's voter registration site. Cherie DeVille is known for titles like “Kinky Secrets of the Suburbs” and “Trans-Active,” while King Noire is known for “The Bang Theory 8” and “Sex and Love in the Time of Quarantine.”

Campaign Participants and Timeline

The coalition consists of over 100 adult entertainers and creators. The campaign is projected to reach between 400,000 and 450,000 people in the metro Atlanta area. The campaign runs through October 4, 2026. For more information, individuals can visit hot2vote.org.

Key Facts

  • Hot2Vote launched a $100,000 voter registration campaign in metro Atlanta on September 17, 2026.
  • The campaign aims to reach 400,000 to 450,000 people, primarily men, by October 4, 2026.
  • Over 100 adult entertainers and creators are part of the Hot2Vote coalition.
  • The campaign uses pin-up-style posters, geo-fenced digital ads in nightclubs, and pre-roll ads on adult sites.
  • Performers like Hazel Grace, Kimmy Kimm, Holly Hendrix, Cherie DeVille, and King Noire are participating.
  • The initiative follows the cancellation of nearly half a million inactive voter registrations in Georgia last year.