Downtown Los Angeles will become the center of the adult-entertainment world beginning Friday as AdultCon begins a three-day run at the Convention Center, featuring autograph sessions with porn stars, DVD sales and exhibit booths.

AdultCon: The Adult Convention is billed as a fair dedicated to “anything and everything to do with sex, sensuality, romance, health and body image.”

In addition to autograph sessions, the event will feature vendors offering products including DVDs, health and personal grooming aids, lingerie, erotic art and clothing.

Among the adult film stars scheduled to attend are Sophie Dee, Lupe Fuentes, Cherokee, Tia Kai, Kyanna Lee, Britney Brooks, Akira Lane, Vicki Vette, Jamine Mai, Paris Kennedy and Savannah Stern.

General admission tickets are $35 in advance or $40 at the door. VIP tickets are available for $50 and include admission for all three days of the event.