Will Chloe be big in New Delhi? Will Robert Lombard, www.creativeimagemgmt.com, order borscht from the deli? These are the important questions as we learn that India is now embracing Russian softcore TV programming.
NEW DELHI: Remember TB6, the Russian adult TV channel which was banned by government sometime back. Now, porn or adult TV channels are making a comeback.
Latest are Russian channel REN TV, which offers Playboy branded movies on Saturday nights, Bluekiss and Bluekiss Express Promo - which have become a sensation.
Cable operators admit that more than half a dozen porn and semi-porn TV channels (Rainbow, Free X-TV and more) are being broadcast across the country.
I&B ministry officials are aware of the adult channels dished in many areas across India, but they have not found a way to stop the sleaze. Experts say that technologically it is impossible to prevent these channels reaching Indian shores. At present, anyone with a satellite dish, a decoder or set-top box and the relevant smartcard bought from Dubai or in India, can tune into porn programmes.
Industry experts maintain that India is seen by sleaze broadcasters as a potential market. Although the government has banned porn channels for direct to home (DTH) service providers, subscribers can buy smart cards and access adult content. Experts maintained that it is easier to access porn via DTH than through cable.
Even national broadcaster Doordarshan has to find a way to prevent adult channels passing through its satellite when it launches DTH service.
