eFashionSolutions announced today that it will continue to support Playboy
Enterprises in managing the e-commerce operations of its retail brands —
ShopTheBunny.com and PlayboyStore.com.

eFashionSolutions and Playboy have reached a settlement of their dispute, and have agreed to new, mutually-beneficial terms that will enable the continued success of Playboy`s online business.

“We are looking forward to continuing to assist Playboy in building their online business,” says Ed Foy, CEO of eFashionSolutions. “We believe our new partnership strategy will help maximize our resources and realize the largest opportunities for growth.”

“Playboy`s online retail business, which makes Playboy-licensed products
available around the world, is pivotal to the expansion and success of our
global brand,” says Scott Stephen, executive vice president of Playboy`s
Print/Digital Group.

“We look forward to continuing our relationship with
eFashionSolutions, which will help us continue to grow our e-commerce business.”