Full Circle Brands has expanded its My Buddy anal plug collection with three new vibrating models, following the line's initial debut in March 2026. The new additions include the Deep Butt Plug Vibe, the Ultimate Anal Plug Vibrator, and the Twister Anal Plug Vibrator, each offering distinct features for varied user experiences.

My Buddy Collection Expansion

On October 2, 2026, Full Circle Brands announced the addition of three new vibrating anal plugs to its My Buddy line. These new products, manufactured by Full Circle Brands, are available for retailers to stock.

The Deep Butt Plug Vibe is characterized by an elongated, curved, and beaded shape, and features 10 vibration modes. The Ultimate Anal Plug Vibrator incorporates dual motors and a curved, contoured rabbit shape, designed to provide clitoral stimulation. The Twister Anal Plug Vibrator has a tapered shape, 10 vibration modes, and a 360-degree rotating head.

Jessica Sav, Full Circle VP of Sales and Marketing, stated that the company is continuing to build out My Buddy with products that offer customers noticeably different experiences. Sav also noted that these three additions bring new options to the collection, catering to shoppers seeking deeper stimulation, movement, texture, or more powerful vibration. She added that these products provide retailers with strong options for high-quality products in sleek packaging.

For additional information, retailers can visit MiamiDistro.com.

Previous My Buddy Releases and Anal Wellness Focus

The My Buddy collection was initially unveiled on March 5, 2026, by Full Circle Brands. This initial release introduced a trio of vibrating silicone devices, described as approachable options for consumers exploring anal wellness products. The My Buddy lineup is constructed from ultra-smooth body-safe silicone and designed to offer a range of vibration intensities.

The entry-level model, named My Buddy, features a rounded, tapered shape, nine vibration settings, and a sculpted rose accent at the base. This black plug measures 3.9 inches by 1.6 inches and is made from ultrasoft silicone. It is rechargeable and carries IPX6 waterproof protection. The My Buddy Max, designed for consumers seeking a stronger experience, expands on the design with dual vibration motors and ten speed options, incorporating a beaded shaft and tapered entry tip.

In August 2026, Full Circle Brands encouraged retailers to enhance "Anal August" sales promotions by featuring the My Buddy collection, alongside the Sparkle-LIT plug. Jessica Sav, vice president of sales and marketing for Full Circle Brands, commented that "Anal August" provides retailers with an opportunity to introduce customers to products for various experience levels, and that the My Buddy collection offers distinctive shapes and stimulating features.

Broader Product Line Expansions

Full Circle Brands has also expanded other product lines in 2026. On September 28, 2026, the company expanded its Sparkle line of jeweled anal plugs with the introduction of Sparkle Ultra and Sparkle Shroom. The Sparkle Ultra 360° Rotating 10-Speed Vibrating Anal Plug is available in metallic blue, and the Sparkle Shroom 10-Speed Waterproof Vibrating Anal Plug is offered in purple. These additions followed the launch of Sparkle-LIT.

The Sparkle-LIT, a purple anal jewel plug, combines rotation, vibration, and colorful illumination. It features seven vibration and rotating speeds, along with eight LED colors that shine through its faceted jewel base. Sparkle-LIT also includes a waving texture for stimulation, a tapered tip, and ultrasoft silicone for comfortable insertion. It measures 4 inches by 1.75 inches, includes a remote control, is USB rechargeable, and splash-resistant. Other products in the Sparkle line include Sparkle Gem, available in small, medium, and large sizes, and Sparkle Max, which has a tapered tip, a curved, flared base, 10 vibration speeds, USB rechargeability, remote control, and is IPX6 waterproof.

Key Facts

  • Full Circle Brands expanded its My Buddy anal plug collection on October 2, 2026.
  • Three new vibrating anal plugs were added: the Deep Butt Plug Vibe, the Ultimate Anal Plug Vibrator, and the Twister Anal Plug Vibrator.
  • The My Buddy collection initially debuted on March 5, 2026, with a focus on anal wellness.
  • Jessica Sav, Full Circle VP of Sales and Marketing, commented on the new products providing different experiences and strong retail options.
  • Full Circle Brands also expanded its Sparkle line of jeweled anal plugs in September 2026.