Full Circle Brands is promoting the Sparkle-LIT plug and the My Buddy collection from The Pleasure Company to retailers for "Anal August" sales promotions. These new products include rechargeable plugs and aim to enhance retail offerings for the month.

New Offerings for "Anal August"

On August 6, 2026, Full Circle Brands announced new products to support retailers during "Anal August." The company is encouraging retailers to upgrade their sales promotions with the Sparkle-LIT plug and the My Buddy collection. Both product lines are from The Pleasure Company and feature rechargeable plugs.

Jessica Sav, vice president of sales and marketing for Full Circle Brands, stated that "Anal August" provides retailers with an opportunity to introduce customers to products for various experience levels. Sav noted that the new releases offer variety, with Sparkle-LIT bringing color, motion, and excitement, and the My Buddy collection providing distinctive shapes and stimulating features.

Sparkle-LIT Plug Details

The Sparkle-LIT plug is a purple anal jewel plug that combines rotation, vibration, and colorful illumination. It features seven vibration and rotating speeds, along with eight LED colors that shine through its faceted jewel base. The plug also incorporates a "waving texture" for added stimulation. Its tapered tip and ultrasoft silicone are designed to support comfortable insertion.

The Sparkle-LIT measures 4 inches by 1.75 inches and includes a remote control for operation. It is described as "splash-resistant" and USB rechargeable. A Full Circle representative indicated that these features provide retailers with a "feature-rich option with strong visual appeal for in-store displays, social content and 'Anal August' merchandising."

Other products with similar features are available in the market. For example, Booty Sparks offers a "Light Up LED Glowing Anal Butt Plug Body Safe Large" and a "7X Light Up Rechargeable Anal Plug." Crystal Delights also lists a "Sparkle Glow Butt Plug with Crystal Base - 7 Colors," which is available in various colors such as Aqua - Ocean Pop, Blue - Blueberry Burst, Green - Lime Rickie, Multi - Tooti Fruiti, Orange - Tang Sizzle, Red- Cherry Bomb, and Yellow - Citrus Sour. The Crystal Delights product is listed at a regular price of $49.95, with a sale price of $39.95.

My Buddy Collection Overview

The My Buddy collection consists of three rechargeable silicone plugs, each with different shapes, textures, and vibration options.

My Buddy

The My Buddy plug features a rounded, tapered shape. It offers nine vibration settings and includes a sculpted rose accent at its base. This black plug is made from ultrasoft silicone and measures 3.9 inches by 1.6 inches. It carries an IPX6 water-resistance rating.

My Buddy Pro

The My Buddy Pro has a curved design and offers 10 dual-vibration settings. It is made from premium liquid silicone and is deep purple in color. This rechargeable plug is IPX7 waterproof and measures 4.4 inches by 3.4 inches. Its extended base and open loop are designed for secure placement, easy handling, and external stimulation.

My Buddy Max

The My Buddy Max combines an elongated tapered shape with a beaded contour, intended for "progressive" stimulation. This black anal stimulator provides double stimulation through two motors and 10 vibration settings. It is constructed from soft liquid silicone, is rechargeable, and is IPX7-waterproof. The My Buddy Max measures 5.3 inches by 3.1 inches.

All products in the My Buddy collection, along with Sparkle-LIT, arrive in retail-ready packaging that highlights their design and primary features.

Ordering Information

Retailers and distributors interested in ordering these products can contact Full Circle Brands via email at [email protected], by calling (888) 970-6242, or by visiting MiamiDistro.com.

Key Facts

  • Full Circle Brands is promoting Sparkle-LIT and My Buddy collection for "Anal August."
  • Sparkle-LIT is a purple anal jewel plug with rotation, vibration, and 8 LED colors.
  • The My Buddy collection includes three rechargeable silicone plugs: My Buddy, My Buddy Pro, and My Buddy Max.
  • My Buddy features a rounded shape, 9 vibration settings, and an IPX6 rating.
  • My Buddy Pro has a curved design, 10 dual-vibration settings, and an IPX7 waterproof rating.
  • My Buddy Max offers an elongated tapered shape, beaded contour, 10 vibration settings from two motors, and an IPX7 waterproof rating.