Full Circle Brands has expanded its Sparkle line of jeweled anal plugs with the introduction of Sparkle Ultra and Sparkle Shroom. These new additions follow the recent launch of Sparkle-LIT and aim to provide retailers with diverse designs within the collection.

Sparkle Collection Expansion

On September 25, 2026, Full Circle Brands announced the expansion of its Sparkle lineup, adding two new designs. The Sparkle Ultra 360° Rotating 10-Speed Vibrating Anal Plug is available in metallic blue, and the Sparkle Shroom 10-Speed Waterproof Vibrating Anal Plug is offered in purple. These products are designed to maintain the visual identity of the Sparkle collection while offering distinct features.

The Sparkle line, which combines sleek shapes with eye-catching features, previously included Sparkle Gem, Sparkle LIT, and Sparkle Max. Sparkle Gem is available in small, medium, and large sizes. Sparkle LIT, a purple anal jewel plug, combines rotation, vibration, and colorful illumination, featuring seven vibration and rotating speeds, along with eight LED colors that shine through its faceted jewel base. It also includes a waving texture for stimulation, a tapered tip, and ultrasoft silicone for comfortable insertion. Sparkle LIT measures 4 inches by 1.75 inches, includes a remote control, and is USB rechargeable and splash-resistant. Sparkle Max has a tapered tip, a curved, flared base, 10 vibration speeds, USB rechargeability, remote control, and is IPX6 waterproof.

Jessica Sav, vice president of sales and marketing for Full Circle Brands, stated that the Sparkle collection blends anal stimulation with fun. Sav noted that customers seek products that feel good, look great, and offer options for various experience levels. She added that Sparkle provides retailers with a cohesive collection that meets these expectations.

New Product Features

The Sparkle Ultra combines vibration with 360-degree rotation, adding dynamic movement to the traditional vibrating plug format. Its design incorporates a tapered tip for smoother insertion, a textured body for added sensation, and a wide flared base for secure handling. This rechargeable model provides 10 vibration modes and features premium silicone construction.

The Sparkle Shroom features a mushroom-inspired silhouette. It offers 10 vibration modes and a flexible silicone body designed for comfortable movement. Like the Sparkle Ultra, it includes a wide flared base for secure positioning. The Sparkle Shroom is also waterproof.

Sav commented that these new Sparkle additions provide retailers with two different designs that fit the fun, eye-catching personality of the collection. She highlighted that Sparkle Ultra brings extra movement with its rotating action, while Sparkle Shroom delivers a playful shape and powerful vibration in a compact design. Sav also noted that both products are visually distinctive and easy for stores to merchandise and introduce to customers.

Retailer Support and Availability

Full Circle Brands is encouraging retailers to upgrade "Anal August" sales promotions with products like the Sparkle-LIT plug and the My Buddy collection. The My Buddy collection, from The Pleasure Company, is a new assortment of rechargeable plugs. Sparkle-LIT was highlighted for its color, motion, and excitement in the category, offering a feature-rich option with strong visual appeal for in-store displays, social content, and "Anal August" merchandising.

The My Buddy collection includes three rechargeable silicone plugs with different shapes, textures, and vibration options. My Buddy features a rounded, tapered shape with nine vibration settings and a sculpted rose accent at the base. Made from ultrasoft silicone, this black plug measures 3.9 inches by 1.6 inches and has an IPX6 water-resistance rating.

For more information on Full Circle Brands products, retailers can visit MiamiDistro.com or email [email protected].

Key Facts

  • Full Circle Brands expanded its Sparkle line with Sparkle Ultra and Sparkle Shroom on September 25, 2026.
  • Sparkle Ultra features vibration, 360-degree rotation, 10 vibration modes, a tapered tip, textured body, and wide flared base.
  • Sparkle Shroom has a mushroom-inspired silhouette, 10 vibration modes, a flexible silicone body, and a wide flared base.
  • The Sparkle collection previously included Sparkle Gem, Sparkle LIT, and Sparkle Max.
  • Jessica Sav, vice president of sales and marketing for Full Circle Brands, noted the new products offer distinct designs within the collection's personality.
  • Information for retailers is available at MiamiDistro.com.