Full Circle Launches Sparkle-LIT & My Buddy Anal Plugs for Anal August

Full Circle has launched its Sparkle-LIT anal plug and My Buddy collection of rechargeable plugs, coinciding with "Anal August." These new releases aim to provide a variety of options for different experience levels.

New Anal Pleasure Products

On August 6, 2026, Full Circle introduced its Sparkle-LIT anal plug and My Buddy collection of rechargeable plugs in Los Angeles. Sparkle-LIT features seven vibration and rotating speeds, eight LED colors, a waving texture, and includes a remote control. The My Buddy collection includes three rechargeable silicone plugs with varying shapes, textures, and vibration options.

Jessica Sav, VP of sales and marketing at Full Circle, stated that "Anal August" offers retailers an opportunity to introduce customers to products for various experience levels. Sav noted that Sparkle-LIT adds color, motion, and excitement to the category, while the My Buddy collection provides distinctive shapes and stimulating features.

The My Buddy collection was previously announced on March 4, 2026, in Deer Beach, Florida. A company spokesperson described the My Buddy collection as silicone anal toys for both beginners and experienced users. The spokesperson added that each "Buddy" offers sleek, ultra-smooth silicone with powerful vibration for targeted stimulation.

The My Buddy collection includes three models. The original My Buddy measures 3.9 x 1.6 inches, is made from ultra-soft silicone, and offers nine vibration settings. It features a rose design on its base. My Buddy Max measures 5.3 x 3.1 inches, has dual vibration, 10 speeds, and a beaded shaft with a tapered tip. My Buddy Pro, designed for increased power, is crafted from liquid silicone and features 10 deep vibration settings in a 4.4 x 3.4 inch design. Each My Buddy model has a rechargeable battery and IPX6 waterproof construction.

Sav previously stated that the goal with the My Buddy collection was to create products that feel welcoming, fun, and unintimidating while still delivering expected performance. She added that each design offers something different, providing retailers with approachable options for both beginners and experienced users. A spokesperson also noted that the My Buddy collection's branding, shapes, and vibration offer a versatile lineup designed to spark curiosity.

Other Recent Full Circle Releases

Full Circle has introduced several other product lines in the past year. On September 24, 2025, in Deer Beach, Florida, Full Circle launched Olia, a line of candy-colored compact vibes. The Olia collection includes five styles: Wave, Max, Smooth, Pro, and the original Olia, each offering different sensations. Each Olia vibe is crafted in body-safe ABS, features 10 vibration modes, is IPX6 waterproof, and includes a rechargeable battery. Jessica Savage, Sales, was mentioned in relation to this launch.

On April 15, 2025, in Los Angeles, Full Circle introduced its Blue Jean Girls stroker line and Royal Honeys love torsos for wholesale distribution. The Blue Jean Girls collection features five TPE strokers, including the Candy mouth, the Lexi dual-ended stroker with a mouth and vagina, and the Kitty vagina stroker. The body-safe silicone Royal Honeys love torso line includes portable-size designs such as Gina, Ashley, and Dani, which feature vaginal and anal entries. The Maddie style has a vaginal opening and breasts, while the full torsos of Karley and Monika feature dual vaginal and anal openings. The Zoe model features a mouth with facial details and a vaginal orifice. A representative stated that these products offer a good feel, price, and eye-catching packaging designed to attract both first-time and seasoned buyers.

Industry Context

The adult industry has seen several new product introductions around the same time as Full Circle's latest launches. On August 6, 2026, Teasr launched its live-selling and social-shopping platform for wellness brands, creators, educators, and artisans. Also on August 6, 2026, B-Vibe debuted its Premium XXL collection of dildos and anal pleasure products, and Orion Wholesale introduced the Love Balls pelvic trainer collection from its Cuties line.

Earlier in August 2026, Lovehoney Group announced on August 5 that it had settled patent disputes with Maia Toys, CalExotics, and Doc Johnson Enterprises. Lovense introduced an updated version of its Gush 2 male masturbator with motion-sensing control capability on August 5. Orgie debuted three new wellness products on August 4, and LELO introduced its Mona Spectra vibrating massager on August 3. The Dungeon Store released its Jester Stick Cane for impact play on August 3, and Orion Wholesale introduced three new styles from its Cottelli Lingerie line on August 3. COTR unveiled the b-Vibe C-Rings collection on July 31, 2026.

For more information on Full Circle products, retailers can visit MiamiDistro.com or contact [email protected]. Full Circle products are also available for distributors and retailers at ShopFullCircle.com.

Key Facts

• Full Circle launched Sparkle-LIT anal plug and My Buddy collection on August 6, 2026.
• Sparkle-LIT features seven vibration/rotating speeds, eight LED colors, waving texture, and a remote control.
• The My Buddy collection includes three rechargeable silicone plugs with varying shapes, textures, and vibration options.
• Jessica Sav, VP of sales and marketing at Full Circle, commented on the variety offered by the new releases.
• The My Buddy collection was previously announced on March 4, 2026, and includes My Buddy, My Buddy Max, and My Buddy Pro models.
• Full Circle also launched the Olia line of compact vibes on September 24, 2025, and the Blue Jean Girls stroker line and Royal Honeys love torsos on April 15, 2025.