HOLLYWOOD, CA- Change is good and in the case of the mega selling Britney Rears, what took place on a giant soundstage in Los Angeles this week could only be described as breathtaking.

With record setting DVD sales for the first two volumes and a consistent presence at the top of the US sales charts for Britney Rears 2, the action adventure porn franchise is the picture of perfection and plans for the third installment grew from big to huge once record setting sales of Britney Rears 2 were assured.

When the producers decided to shake things up a bit, they did so in a grand fashion by bringing in a new starlet to play the lead role making the first day of shooting for Britney Rears 3 one of the most colossal productions X-Play and Hustler Video have ever done.

Blond starlet and fan favorite Hillary Scott, recent winner of the XRCO Best New Starlet award, has been cast to play the lively Britney Rears character and if early indications hold to form, this move will help propel the story and galvanize the entire line as a leading sales contender.

The setting for Britney Rears 3: Britney Gets Shafted was a sea of colorful costumes, blaring disco music, impressive staging and 10 gorgeous, young girls all dressed in glorious 70s disco outfits dancing to the pulsating dance music on a magnificently built soundstage.

“We decided to shake a good thing up and since the entire Britney Rears line-up has been a big home-run, we felt that the third installment should be surprising, spectacular and truly unbelievable,” stated the movie’s creator, writer and producer Jeff Mullen of All Media Play/X-Play.

Veteran Hall of Fame director Roy Karch who visited the set Tuesday came away extremely impressed stating, “Every producer or director dreams of creating an ongoing feature series that can’t miss and Jeff Mullen and Scott David have created an endless opportunity for imaginative stories that could go thirty plus volumes. I was blown away by the brilliant idea, the amazing costuming and the overall specter of this franchise product. These guys have it all with their fresh ideas, production know-how and their ability to market.”

The addition of Hillary Scott in the lead role may come as a shock to many but Mullen compares the Britney character in much the same light as that of James Bond who has prospered through various actors playing the role. “Britney Rears is a fun loving character who loves having sex in amazing places. This movie series is for those who love beautiful girls, some celebrity bling and some great, dirty sex”, Mullen said.

Britney Rears 3 will be released in the fall from X-Play/Hustler Video.

Britney Rears 2 is now spending a 4th consecutive week near the top of the AVN sales charts and is available in stores and from your favorite online retailers everywhere.

Ask for Britney Rears by name.

Check out www.britneyrears.com and www.hustlervideo.com for more information

For sales inquiries contact: David Diamond, Hustler Video 888.249.3523, [email protected]