Colorado- New Frontier Media, Inc. today announced the hiring of Ira Bahr to serve as Vice President of Marketing and Corporate Strategy.
In this position, Mr. Bahr will be responsible for refining and implementing the Company's long-term growth strategies, as well as for creating improved growth in the company's existing businesses.
"I could not be more pleased to make this announcement," said Michael Weiner, Chief Executive Officer of New Frontier Media. "Ira is an insightful marketer, a great leader, and has a comprehensive understanding of the technologies that drive the future of our business. He has a deep understanding of our existing distribution channels, and a compelling vision for our new ones," continued Mr. Weiner.
Prior to joining New Frontier Media, Mr. Bahr was at EchoStar Communications Corporation ("EchoStar"), where he served as Senior Vice President of Marketing for DISH Network, and later as President of BingoTV, an interactive game channel owned by EchoStar.
Prior to his employment with EchoStar, Mr. Bahr was with Sirius Satellite Radio ("Sirius") as its number two executive. While at Sirius he was responsible for forging the Company's relationships with automobile and radio manufacturers. Mr. Bahr was instrumental in the acquisition of over $1 billion in capital financing and was the driving force behind the Company's name change from CD Radio in 1999.
From 1985-1998, Mr. Bahr was a senior executive at BBDO Worldwide ("BBDO"), one of the world's largest advertising and marketing firms. At BBDO, he developed domestic and international marketing plans and communication programs for a range of companies including General Electric, Pepsi Cola, and FedEx.
Mr. Bahr will begin his new role immediately.
