NEW YORK — As part of its international growth strategy to expand the company’s global footprint for its brands and businesses, General Media Communications, Inc. the publisher of Penthouse Magazine has inked a deal with The Chow Group to open a Penthouse Club in the heart of downtown Auckland.

The club will be located at 75 Victoria Street, directly across the street from Skycity Tower and the only casino in Auckland and is scheduled to open in early 2013.

The stunning interior of the club will comprise two floors plus a third floor for a full-service 5-star dining experience. Also included inside the club will be state of the art sound and light systems, superb ambiance and, the beautiful Penthouse Key Girl™ entertainers.

“The Penthouse Club Auckland will be something totally new for New Zealand,” said Michael Chow, co-owner of The Chow Group.

“It will be a first class entertainment venue focused on hospitality, great service and a fine dining experience catering to the business and professional community, along with everyone who grew up with the world-famous Penthouse brand,” added co-owner John Chow.

“A lot of people will be pleasantly surprised when they see the kind of quality our great city has been missing.”

“We are very excited to be involved with The Chow Group not only because they are an experienced property investor and operator but also because of their enthusiasm, youth, vision and the opportunity to grow together throughout Australasia,” said Jeff Stoller, Director of Global Club Licensing for Penthouse.

“The new Penthouse Club Auckland is not only a terrific new club, but it is also important because so many people visit Auckland from all over the world and especially the region, and we can cater to the global demand for our brand. We are confident that The Penthouse Club will be a positive part of that experience.”

About Penthouse:

Globally recognized as a premier adult entertainment and lifestyle brand, Penthouse is part of FriendFinder Networks Inc. (www.FFN.com), a leading Internet-based social networking company operating several of the most heavily visited social networking websites in the world, particularly with respect to its adult-oriented websites. In addition, the FriendFinder Networks Inc. family of companies produces and distributes original pictorial and video content, licenses its Penthouse brand to a variety of consumer companies and entertainment venues, and publishes branded men’s lifestyle magazines.