from www.metro.co.uk – The man read the Xtreme Red ad in an adult magazine.

It said: ‘Act out your fantasies on film, Earn Big Bucks. Adult movie xtras needed now!’

He paid upfront but his promised rise to stardom fell flat.

The Advertising Standards Authority ruled the ad was misleading and banned it because it did not warn ‘that significant financial outlay would be required’.

from www.telegraph.co.uk – The advert, in an adult magazine, promised: “Act out your fantasies on film, Earn Big Bucks. Adult movie xtras needed now!”

However the man said he paid thousands of pounds upfront but the roles never materialised.

He complained to the Advertising Standards Authority, saying that the advert, for Xtreme Red, had not made it clear that extras would need to pay large sums up front.

He also said that the advert had not said where and when shoots would take place, complaining it was unclear if any work was actually available.

Charges for premium rate numbers were not mentioned.

Xtreme Red said no guarantee of work had been made and that any payments he made were for marketing and advertising on their website.

A spokesman for the watchdog said: “Because the ad did not make clear that significant financial outlay would be required, whether for guarantees for film shoots as the complainant said he had been told, or for marketing and advertising on the Xtreme Red website, as alleged by the advertiser, it was likely to mislead.

“We asked Xtreme Red to send us evidence that they had placed respondents to their ad in adult movies and also asked them to send us evidence that they had produced marketing and advertising materials for the complainant on their website in return for the monies he had paid.

“We further asked them to send us a copy of the Terms and Conditions provided to respondents to the ad.

“They did not do so. We considered that Xtreme Red had not demonstrated that the advertised work was available or that the employment opportunities offered were genuine and concluded the ad was dishonest and misleading on those grounds.

“We understood that Xtreme Red was an agency which purported to provide opportunities for people to act in adult movies.

“Because the ad did not make clear that Xtreme Red was an employment agency or detail the company’s full name and contact details we concluded the ad breached the Code on those grounds.

“The ad must not appear again in its current form.”