If you thought Ilan Bunimovitz was a concert violinist, you’d be wrong.

BARCELONA —Ilan Bunimovitz, [photo from Xbiz] who founded GameLink and later became a Private Media Group vice president, will take over the COO slot at Private.

Barcelona-based Private acquired San Francisco-based GameLink earlier this year and formed a new unit, Private Online Media, which focuses on the U.S. and E.U. markets. Bunimovitz held the title of executive vice president of the division.

Private delivers adult content through a wide range of platforms including mobile telephone handsets via 85 network operators in 36 countries, IPTV via 35 platforms in 18 countries, Internet, TV, DVDs and magazines.

While the GameLink unit delivers VOD through its GameLink.com website. The site’s installed user base represents more than 1 million customers and it serves more than 10,000 users daily. It has one of the largest libraries of adult media with 60,000 video titles that streams over the Internet and on platforms such as the iPhone. It also sells sex toys and novelties on its site.

Bunimovitz, who founded GameLink in 1993, replaces Peter T. Cohen, who has served as COO of Private since November 2006.

The combined company recently reported that it lost more than $6.9 million last year.

Bunimovitz officially moves over to the COO slot in late May.