What are the names of Starship's new private-label collections?

Starship has introduced two new private-label collections named On My Mind and Devil Got Bound.

What types of products are included in the new collections?

The new collections feature regionally-inspired lubricants, sex toys, and BDSM accessories.

What cultural inspiration did Starship use for these new lines?

The new lines are inspired by "Georgia culture, slang and sensual attitude" and incorporate "Southern charm into sex-positive storytelling."

Starship Unveils Georgia-Inspired Adult Collections: On My Mind & Devil Got Bound

Q: What are some of the lubricant flavors in the On My Mind line?

The On My Mind line includes lubricant flavors such as Sweet Tea, Chicken & Waffles, Banana Pudding, Peanut Butter, Sweet as a Peach, and a "Cumming in Georgia" Hybrid Lubricant.

Starship launches two new private-label adult collections, On My Mind and Devil Got Bound, featuring Georgia-inspired lubricants, sex toys, and BDSM accessories. These lines blend Southern charm with accessible pleasure.

Starship, an American adult retail brand, has introduced two new private-label collections, On My Mind and Devil Got Bound, featuring regionally-inspired lubricants, sex toys, and BDSM accessories. These new lines are designed to incorporate "Southern charm into sex-positive storytelling" and are inspired by "Georgia culture, slang and sensual attitude."

New Product Lines Unveiled

The On My Mind and Devil Got Bound collections were officially launched on January 8, 2026, in Atlanta, according to AVN, and on January 9, 2026, according to JRL CHARTS. These collections expand Starship's adult retail and sexual wellness portfolio, blending playful branding, cultural identity, and accessible pleasure pricing. The products are built for mass-market adult retail.

The On My Mind line focuses on "indulgence, humor and flavor-forward pleasure." Its lubricant lineup includes flavors such as Sweet Tea, Chicken & Waffles, Banana Pudding, Peanut Butter, and Sweet as a Peach. A "Cumming in Georgia" Hybrid Lubricant is also part of the collection. These flavor profiles aim to offer retailers a mix of novelty appeal and everyday usability. The hybrid formula is designed to support both intimacy and toy play, positioning the line for couples, solo users, and novelty shoppers.

Complementing the lubricants, the On My Mind line also features a range of vibrators and toys with Southern-inspired names. These include the Bless Your Heart Vibe, Georgia Peach, Peanut Vibe, Sic-Em Dong, Triple Play, Stoned Mountain, GA Heat, 5 Points, The Perimeter, and Spaghetti Junction. These names are intended to provide retailers with story-driven selling points.

For customers interested in kink and power play, the Devil Got Bound collection offers a BDSM-focused selection. This line includes a blindfold, crop, paddle, collar-and-leash set, and handcuffs. The kit is designed for beginners and curious couples looking to explore fetish play without intimidation. The collection is curated and priced for approachable, gift-friendly retail, targeting entry-level and curious BDSM customers.

Georgia-Inspired Branding and Company Background

A Starship representative stated that the new collections combine "playful regional references with high-quality lubricants, sex toys and approachable BDSM accessories designed to spark curiosity and boost basket size." Tiffany Rogers, Vice President of Starship, commented that the collection is about "celebrating our home state and Georgians everywhere who are curious, playful and ready to explore." According to Rogers, both collections were created to reflect the company.

Starship, an Atlanta-based chain of stores, sells adult toys and other items. The company was founded in 1978 by Lamar Huff and is celebrating its 40th anniversary in 2018. Starship started as a record store, then added smoke shop items, and later, in the 1980s, expanded into adult products. Starship CEO and President Kelly Rogers stated that Huff decided to expand the business model to include adult novelties after noticing a growing industry in the Atlanta area. Kelly Rogers joined Huff in a partnership in 1996 and continued to operate Starship after Huff's death. Kelly Rogers has been with Starship for 22 of its 40 years.

Starship is now manufacturing some of its own adult toys, including Starship-branded vibrators, lubricants, and wands. The company is among the largest adult retail chains in the southern U.S. Starship Enterprises has 16 locations in Atlanta, including Roswell Road, East Point, Cheshire Bridge, Westside/Fulton Industrial, Stone Mountain, College Park, Smyrna, and Greenbriar. As of May 29, 2018, Starship Enterprises had 21-plus stores.

Key Facts

Starship launched two new private-label collections: On My Mind and Devil Got Bound.
The collections feature regionally-inspired lubricants, sex toys, and BDSM accessories.
The products are inspired by "Georgia culture, slang and sensual attitude."
On My Mind lubricants include flavors like Sweet Tea, Chicken & Waffles, and "Cumming in Georgia" Hybrid Lubricant.
On My Mind toys include the Bless Your Heart Vibe, Georgia Peach, and Spaghetti Junction.
The Devil Got Bound collection includes a blindfold, crop, paddle, collar-and-leash set, and handcuffs.
Tiffany Rogers is the Vice President of Starship.
Starship was founded in 1978 by Lamar Huff and is based in Atlanta.
Kelly Rogers is the CEO and President of Starship.