In days past, Urban Outfitter's catalogs were somewhat classy. Yes, almost every picture was of a half-stoned girl in an extremely elegant dress emerging out of the woods. But they were usually covered up and naturally pretty, and the graphic artists decorated the page with ink drawings of bird, trees and flowers. It was wonderfully whimsical, really.
All of that went to hell in the spring 2009 catalog. Philly-based UO have ditched their respectable advertising strategy and replaced it with American Apparel's. Which it to say, they're making porn now. The new catalog is full of side-boobs, side-bums and maybe even a little side-vagina. Yes, you read the last bit right. UO is so committed to emulating American Apparel that they've one-upped their rivals and invented a new way of showing someone's privates without, 'ya know, showing them completely. Also, all of the models look 15 years old, and their despondent expressions make them appear stoned — on H, not on weed.
This sucks, because I have to boycott you now, UO. I stopped walking into American Apparel because I felt like a perv, and now you've went and done the same thing. Good riddance, side boobs.