LOS ANGELES — XBIZ Research, XBIZ’s research and analysis arm, has released the results of its first-ever adult entertainment market research study, presenting statistical information on growth/decline trends and the top issues of concern that the industry faced in 2008.
XBIZ Research’s market study is the first research project of its kind to shed light on an industry with decades of proven business success but without professional research data to accompany it.
“As the adult entertainment industry’s leading source for technology-focused business news and information, XBIZ holds an unbiased position within the adult entertainment industry, which has allowed us to conduct the first dependable research study focused on the business side of this fast-changing industry,” XBIZ President Alec Helmy said.
XBIZ Research’s Adult Entertainment Industry Market Research Report is a compilation of statistical data following a survey-driven research process helmed by XBIZ Research Director Sarah LoPrinzi, whose previous research and analysis focuses have ranged from alternative energy sources to U.S. military intelligence.
“This industry’s business patterns provide valuable information to business owners and decision-makers working in adult entertainment and beyond,” LoPrinzi said. “This industry is famous for employing unique technologies and innovative business models while maintaining a pattern of frequent change. Business professionals from all industries will gain new insight from our market research.”
During challenging and prosperous economic times, many businesses find that a shift to data-driven decision-making can optimize potential and minimize or mitigate business failure. XBIZ Research is committed to providing both mainstream and adult companies the tools to make smarter business decisions with the future in mind.
LoPrinzi will debut her findings and lead a roundtable discussion of the issues facing the adult entertainment industry during the XBIZ State of the Industry Conference, scheduled Feb. 10-12 at the Warner Center Marriott in Woodland Hills, Calif.
For more information about XBIZ Research, visit XBIZResearch.com.
For more information about the XBIZ State of the Industry Conference, visit XBIZConference.com.
